A custom wedding gown could be the right choice for you!

One name that keeps coming up when custom wedding gowns are mentioned Ontario, is Jennie Ross! I have had the privilege to work with one of her brides so far, and we are in the works for a stunning stylized bridal session!  So i wanted to find out a little more about Jennie and what inspires her to create her beautiful gowns.

Wes-   Jennie! Thank you for agreeing to tell my readers more about you and your custom gowns.  Please start by telling us a little about you and your business.

Hi, my name is Jennie Ross and I design and make custom wedding gowns.  I studied fashion design at Seneca College and always knew I wanted to work with brides creating their dream gowns. After school I worked for a custom wedding dress designer in Toronto. In 2007 I moved to Kitchener and started my business Jennie Ross Bridal.  During this time I have gotten married (yes, I did design my own wedding dress) and welcomed 2 little boys into the world (3 and 1 1/2).  Although I am based in the Central Frederick neighbourhood of Kitchener I have worked with brides from all over Ontario.

Jennie Ross Bridal Wedding Gowns Ontario London

2.  What is your favourite part about being a bridal designer?

I love the moment when a bride sees her dress come to life for the first time. It’s like everything just falls into place. I get just as excited as the bride. They have a certain vision in their head and I am the one who gets to turn it into a reality.  I am always honoured when a bride trusts me to be involved in such a special part of their day.

3. What inspires you season after season to create stunning bridal designs?

Every bride inspires me in a different way.  Each situation is completely different. Some brides know exactly what they want while others have no interest in even stepping into a bridal shop. I get inspired from the brides energy and how they want to look and feel on their wedding day.

4.  What part of the design process do you enjoy the most?

My favourite part is the beginning stages of making the dress.  It’s taking yards of fabric and seeing it turn into a dress. Everything starts to take shape and the sketch on paper turns into a reality. That’s when I get really excited.

bridal custom designs wedding gowns gown formal traditional classy custom

Photo credit : Wesley Forbes Photography, Tamara Lockwood, Stephen Andrews, Up in the clouds, Action Photography, Karo Photo

5.  How would you describe your designs?

Classic with a twist. I’m pretty traditional but I love when there is a little element of surprise somewhere.  Something you just didn’t expect.

6.  What sort of advice can you offer brides when they start thinking about choosing a gown or having one custom designed?

Have an open mind. Try on a little bit of everything because you just never know what you might fall in love with or maybe you were right and you hate it but at least now you know.

If you decide to have something custom made make sure you pick the right person to make it. I always say “trust your gut”. You need to feel confident in this person as they are making the most important dress you will ever wear. If you don’t get a good vibe from them then maybe they are not the right fit for you.

Custom Wedding, Gown Photography Bridal Jennie Ross

Photo Credit: Latte Productions and Magda Spurek


You can find more of her work at:


Instagram: @jrossbridal

Facebook: @jrossbridal



  1. Natalia says:

    Very interesting interview!

  2. Charlotte says:

    The portraits are beautiful! And this interview gives really good advice to brides-to-be!

  3. Great read! Love into posts! thanks for all the tips and help.

  4. Giselle says:

    Gorgeous Wedding photos!

  5. Gonzalo says:

    Thanks for sharing, very interesting article.

  6. Andrea says:

    Fabulous read. Love the interview with Jenny. Beautiful photography!

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